Haley Smith

Bachelor of Arts : English

2019 - 2023

Loyola Marymount University, Los Angeles, CA

Relevant Coursework: Communication Approaches to PR, Principles of Public Relations, Writing for Public Relations, Public Relations Strategies, Communication Consulting, Genres: Fiction, Genres: Poetry, Poetry Writing Workshop: Forms, Contemporary Asian American Lit, Persuasion

Wicked+ (Branding, Marketing, PR, and Design)

Los Angeles, CA

January 2023 - Present

Intern

• Collaborated with creative team and senior publicists to develop effective and exciting brand, email, and blog copy
• Created pitches for customer portfolio assets to maximize customer outcomes
• Managed ediorial outreach from creation and publishing to engagement and viewership analysis
• Documented outreach results by utilizing Excel, CoverageBook, and Muckrack to streamline media coverage tracking for the client team

Shadow (Marketing and Communications Agency)

Los Angeles, CA

June - August 2022

Public Relations Intern

• Aided in the process of creating campaign and event pitches for multi-million dollar clients
• Facilitated informational and editorial audits to assist Brand Account Coordinators
• Developed client master database to streamline future targeted marketing campaigns
• Structured brand campaign materials to better execute client activations
• Utilized Cision to transform UGC+ into actionable market information

Dietch PR

Los Angeles, CA

April - July 2021

Intern

• Designed pitches, press releases, and other forms of multimedias while securing placements
• Organized and prepared PR materials for celebrities and influencers
• Maximized exposure of client brands by increasing audience social media engagements
• Collaborated with cross-functional teams to ensure messaging was consistent and aligned with company goals